Tech Fest Exhibition, Mumbai, India.

Delegate engagement by Make Happen.

Brief

Our client in Mumbai, India was Tech Fest – organised by the Indian Institute of Technology. They asked us to design, plan and produce a range of ‘on-brand’ delegate engagement experiences for an audience of 10,000 people – to celebrate their annual event.

Approach

We produced a show tailored to the exhibitions brand and audience. By working closely with the event organiser, their events team, and our suppliers – we carefully choreographed a show – aligned to the audience’s age, musical interests, and cultural preferences – whilst making it highly tech/visual/wow – to feature as the exhibitions ‘main event’ on the Saturday evening. For the duration of the event, our team was based in Mumbai India, and managed everything on site.

Results

The Tech Fest exhibition was a huge success, with 10,000 people enjoying themselves, whilst partying and having fun. The show we produced included visuals, projection, music, DJ’ing, international & local house music – which was all recorded for post event engagement.

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