The Peel Group is one of the leading infrastructure, transport and real estate investors in the UK, with a portfolio of £5 billion. Located at Media City, Manchester, one of their flagship brands is the Lowry Outlet shopping mall, featuring leading retail brands. As part of their marketing strategy, they arrange annual events to attract footfall, including a food festival with leading celebrity chefs. This year’s celebrity chefs included Nadia Hussain, Levi Roots & Aiden Byrne. They helped to attract the crowds, creating great marketing opportunities.