LEADERSHIP MEETING IN MIAMI

Event Production by Make Happen

Our client was a tech company, looking to design a leadership meeting, where it’s top managers globally could enjoy a 3-day leadership meeting. 

The brief for the meeting was to find a good destination near to one of their head offices, with great flights & transfers for all other participants, and excellent hotels/restaurants/activities. Importantly, to help the leadership team bond and spend quality time together, our client wanted a destination that had good outdoor activities that showcased the destination and an excellent hotel that had a very specific meeting room, in terms of size/windows/daylight/food (for day 3).

Approach

Considering our client wanted a 3-day leadership retreat, and the directors were flying in from several different states/countries, we worked with our client to propose 3 destination options that had great flight & transfer options, with outbound flights early Monday morning, and return flights late Wednesday evening. 

Our proposal suggested – Miami, Boston & New York. We helped our client select Miami because of its vibrant culture, hotels, restaurants, transport and activities. In terms of creative/production/delivery, the brief for Make Happen was to design, plan, produce and deliver all aspects of the leadership retreat, working closely with both the client and our local suppliers. We knew the event needed to be fresh, engaging and a chance for the managers to disconnect. 

After day 1 arrivals, transfers and a social dinner, on day 2 the group enjoyed a morning art deco/street art tour of the design district. Working with our local suppliers, we designed a graffiti workshop where the group were taught all the techniques by a professional and got to leave their mark on the infamous city via a giant mural. We hired an iconic Miami beach hut and professional chef for a group lunch on the beach, where the group could catch up and talk privately. Afternoon activities on day 2 included kayaking/paddleboarding and a sunset river cruise with a champagne/cocktail arrival. On the evening of day 2, we also organised a special leadership dinner, at a rooftop restaurant in Miami called ‘Juvia’ (a rooftop garden escape). The 3rd day was a business-focused strategy day, using one of the hotels meeting rooms – which we helped plan & produce in terms of important details like room size, location, windows, lighting, temperature, AV, food, service, etc.

Results 

In May 2019, 31 people from the leadership team enjoyed a 3-day retreat, focusing on a strategy session and a global team-bonding activity (to engage, re-energise and express creativity). Our client stayed in one of the top hotels in Miami (for location, quality, service, meeting rooms, price, uniqueness) – we were commended for offering alternative options and moving away from chain hotels. The team enjoyed a selection of Miami-centric activities whilst staying away from touristic hotspots/clichés. The rooftop restaurant we organised for them was voted ‘best rooftop restaurant’ in Miami, which we carefully selected for the group size, and the restaurant’s reputation, food, service and overall experience. Thanks to the success of this year’s event, we are already helping our client plan and produce their leadership meetings in 2020 – offering creative and out of the box destinations.

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