Conference & Kick Off

SUMMARY

Our client Havas Lynx is one of the UK’s top PR & Communications agencies, they had an amazing year of growth, success and awards ‘Cannes Agency of the Year 2018’.

They wanted to kick off the year with a creative conference, involving all of their staff members from across the UK.

APPROACH

The brief for Make Happen was to look after event management, stakeholder management & complex requirements for audience engagement, flexible room planning, stage management, display of branded content, creative AV, social/networking spaces.

Working closely with Havas Lynx, we planned, produced and executed the event at The Lowry Theatre in Manchester, taking everyone out of the office and into a creative space.

We took over the majority of Lowry utilising the Quays Theatre, breakout spaces and networking areas. Everything was designed to enhance and engage employees and create a space where strategies could be created and new ideas fostered. The foyer space was transformed into an informal networking and drinks room, using warm lighting, branding and live entertainment. Whilst the breakout spaces and Quays theatre was used in a more formal way to deliver keynote presentations/updates.

A key component of the event was to integrate all content and technical aspects of the event and create a schedule that ensured a precise delivery.

RESULTS

320 staff members attended the event. As they approached the venue, Havas Lynx branding could be seen throughout the venue. Once they arrived, guests enjoyed refreshments and background music. The presentations started shortly after and all content on projector screens was cued throughout the event seamlessly. 11 speakers exchanged places on stage to deliver great presentations and audience engagement. Lighting was also cued to enhance videos and key moments throughout the event.

Once the conference concluded, guests were ushered to the reception space to enjoy an evening of networking, music, drinks and great food. Overall, the event was a big success, delivered seamlessly, effectively, on time and achieving a great internal event for Havas.