Miami Marketing Conference

THE ASK

To bring together a group of 100 Sales Managers & Directors from North & South America, for a 3 day training conference & product showcase event in Miami. The group needs to leave energised and prepared for to sell the product.

The brief for Make Happen was to look after the entire project including concept creation, logistics, production, stakeholder management, audience engagement & onsite delivery.

OUR RESPONSE

A full immersion of the product, rather than a boring conference. We choreographed the event hour by hour to maximise the ROI for our client. We thought outside the box. Instead of delivering stale PowerPoints, we used holograms, tech, and creative AV to deliver key content. We worked with the client to create value adding breakout sessions, instead of key notes. The delegates had networking time to discuss strategies and bond with each other. We took the idea of a hotel dinner and took the guests on board a yacht around Miami instead.

One of the clients personal highlight was the product showcase space. We transformed a lobby area into a immersive experience that trained the delegates on their latest products, through a product experience tunnel, product holograms, atmospheric content that changed throughout the event, workshops, and collaborative training. Everything was designed to enhance the conferences aims and maximise ROI.

WHAT WE DID

• Project management & concept creation
• Production & onsite delivery of the event
• Stakeholder & sub-contractor management
• Travel, hotel, venue, breakouts, workshop, catering & social dinner experiences
• Creative AV, tech, holograms, content, speaker sessions & panel discussions
• Health & safety, plus general support to the client.