Novo Nordisk organise their annual Dubai conference for their regional sales & marketing teams, specialising in insulin products.

Our client Havas Lynx is one of the UK’s top PR & Communications agencies, and their client is a global pharmaceutical company called Novo Nordisk. The event was a 2-day interactive learning/training exhibition with dedicated learning & content sessions for delegates (across 6 exhibition spaces). Involving over 120 delegates, from 24 different countries. The aim of the conference was to provide the roll out and training for the Novo Nordisk 2019 campaign strategy, situational selling sessions and best practice sessions.

In terms of creative/production/delivery, the brief for Make Happen was to design, plan, produce and deliver all aspects of the conference & exhibition, working closely with both Havas Lynx and Novo Nordisk. We knew the event needed to be fresh, engaging, content-centric and forward thinking. After sitting down with the client and reviewing the requirements for the event it was evident that there was potential for Make Happen to come up with something to elevate the conference and truly generate engagement with delegates.


Aligned with the brief, and the expectations of both Havas Lynx and Novo Nordisk, the focus was on producing an innovative, well executed and engaging conference & exhibition. We designed a flexible/modular solution that could be adapted to suit the space/graphics and can be used interchangeably throughout the day. Make Happen managed the entire production process, including design, planning, production and event & venue management. Make Happen’s responsibilities included all aspects of event production – site visits, control of budget & scope, requirements & quality management, regulations & permits, venue & sub-contractor management, stage & content areas, breakout rooms, branded exhibition & graphics & display stands, design & planning of venue & exhibition spaces and dedicated display/exhibition & learning areas, all AV & lighting & furniture, all tech digital displays, management of presentations/graphics/content, gamification, speaker sessions, hub areas, panel discussions & food/drinks/social dinner spaces experiences, health & safety, plus general support to the event organiser.


Excellent team-work between an integrated team from Make Happen, Havas Lynx, Novo Nordisk and the Hyatt Regency Dubai Creek Heights. Thanks to the success of the previous year’s work and the nature of the agenda, 2018’s event had grown in both size and ambition. Stage design, AV, event formats and augmented reality took the event to a new level, ensuring great feedback from all stakeholders. Delegates experienced a wide selection of activities over the two days from gamification, event apps, selling workshops, best practice sessions and a social dinner.


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