Brand Activation – Kopparberg

Working with Manchester’s Spinningfields Management Company and Living Ventures – Kopparberg sponsored outdoor music events in Manchester’s CBD (Spinningfields), to reach their target audience.

To align with their brand, tailor the brand experience, consumer engagement and entertainment to be different from the norm, and for people who follow their passions rather than the crowds (to align with the brand identity).

Approach 

Using 15 upcoming & local acts, and a large team of brand ambassadors, we created 5 free outdoor musical events, on Wednesdays during June & July, covering the 5 musical genres of soul, pop, electro, indie & ska – supported by production including staging, lighting and sound.

Results 

2000 people experienced the brand, and enjoyed our experiential entertainment. Conversations started, connections were made, selfies taken, content shared, and posts & tweets amplified the brand.

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